Brand & Website Design for Growth-Minded Interior Designers
Craft a brand experience that effortlessly attracts high-paying clients
Because it takes more than a stunning portfolio to land a luxury client.
What is Your Current Website Costing You?
You've worked long and hard to be where you are. You've perfected your client experience, given up extra time to perform great customer service, and spent hours sourcing, watching webinars, and listening to podcasts. After all that, your DREAM client finds your website...
It'll take them 50 milliseconds to decide whether or not to stay. You read that right - You've got .05 seconds to make an impression. It's my job to make sure you make the right one.
What is your current website costing you? How many clients are you losing in those 50 milliseconds, despite your ability to solve their problem and serve them well? If I can help you convert ONE of those prospects each month, what would that do to your bottom line? What about 5 clients? 10? 50?
We'll provide you with the brand resources you'll need to maintain a consistent brand experience across platforms and as you grow. We'll also assist you in planning your launch and provide assets for you to use in your marketing.
brand resources & launch support
Optimize your website to help your dream clients find you easier.
search engine optimization (seo)
Design attracts, and copy sells. Make your website your top sales manager and cut your discovery call time in half. Adding strategy and storytelling will take your brand from one option to the *only* option.
website copywriting
Built on our favorite website platform, Showit, you'll have a website that is custom built for you, fully optimized for desktop and mobile, and offers great customer service. Whether you plan to maintain the website yourself, or hand that off to us, we'll provide you with personalized trainings, showing you how to manage your website so that it grows with you.
custom showit website design
We'll help you create brand visuals that are rooted in strategy, true to your specific story and character, and built to last.
brand & logo design
The depth of your brand. If this foundation is cracked, you won't get too far before you (or worse - your potential clients) notice. Let's get it right from the start.
brand strategy
Our signature luxury brand experience is the total package. From strategy to messaging to design, we orchestrate the entire brand elevation journey, ensuring your brand is cohesive and powerful. No more juggling between professionals, piecemealing brand assets, or rehashing the same information over and over - when you hire Swan Haus, you not only save time and money, but also bid farewell to the unnecessary headaches.
Custom Branding, Web Design, and Copywriting
The Luxury Branding Experience
introducing
investment: 4 payments of $2,500
inquire now
a 9 week done-for-you experience that helps you launch into the luxury market, so you can spend less time drowning and more time designing
Get in touch with us to inquire about a la carte or custom packages.
looking for something else?
inquire now
“Working with Katie was organized, easy, and frankly inspiring for how I run my business!”
"Working with Katie was an amazing experience and I feel so grateful to have found her for my business! Her process and product were phenomenal! Nothing was working together before and now everything is on brand and consistent. I am very proud of the consistency of our brand - it is very professional."
lo design studio
lauren o'donnell
"We love our website and Katie's eye for design!"
"Our old website was not up to par with what we offered as a design firm. Now, we love our website and Katie's eye for design! Working with Katie was a breeze - easy, collaborative, and a great experience. She took care of all of our needs."
brooks + Co.
rhiannon
You love
A SCHEDULED TIMELINE
We're a perfect fit if...
Seeking an expert's touch
You are
You want
AN ALL IN ONE SOLUTION
You feel
READY TO DELEGATE
First, we'll jump on a call to chat about your business goals and determine if we would be a good collaborative fit. Moving forward, we'll send you a link to your client portal containing all your prep work including invoice, contract, project schedule, questionnaires, collaborative Pinterest board, etc.
Discovery
a proven Process
launch
web design
copy
branding
Strategy
discovery
Clarity brings confidence. We'll guide you in defining your ideal client, your foundational statements, and your brand style. Beyond shaping your visual identity, this crucial information serves as a compass for all your business decisions, creating a brand experience that creates raving fans.
Strategy
a proven Process
Strategy
discovery
launch
web design
copy
branding
Now, it's time to give your brand a visual identity. We'll curate a full visual experience that inspires, informs, and connects with your clients. From colors to typography to logo design, we'll craft a brand that's distinctive, compelling, and designed to last.
Branding
a proven Process
launch
web design
copy
branding
Strategy
discovery
launch
web design
copy
Your brand's online presence is vital. Using Showit, we'll design a full brand experience that connects and converts. We'll not only create a stunning website, but one that is mobile friendly, search engine optimized, and easy to update.
Web Design
a proven Process
web design
copy
branding
Strategy
discovery
launch
With all the pieces in place, we'll guide you in launching your new brand and website to the world. We'll equip you with launch materials for your social, a launch checklist to ensure your brand is updated in all the right places, and personalized training videos for website maintenance.
Launch
a proven Process
launch
web design
copy
branding
Strategy
discovery
The Swan Solution
a monthly retainer available for past or present clients
Now Offering
Available to our past and present clients, the Swan Solution is a monthly retainer package that can include website maintenance and updates, social media help, blog posts, SEO help, or anything else you may need. Inquire with us to determine your monthly hours and retainer length.
Frequently Asked Questions
How do I know if I'm ready for The Luxury Brand Experience?
You're ready for The Luxury Brand Experience if you:
- Have an established interior design business generating over consistent revenue
- Are attracting clients, but want to work with a higher caliber of clientele
- Feel your brand visuals are DIY, patchwork (not cohesive or strategic), or outdated
- Have a website that doesn't reflect your level of expertise
- Are ready to invest strategically in growth, not just check off tasks
- Want to delegate to an expert who brings both creative vision and marketing expertise
- Are done settling for "good enough" when your business deserves extraordinary
The Luxury Brand Experience is for established interior designers who are ready to truly elevate their brand and position themselves for the luxury market.
If that sounds like you, head to the contact page to get started ✨
What kind of results can I expect?
With The Luxury Brand Experience, here's what you can expect, based on past clients' experience:
- Crystal-clear positioning that makes it effortless to articulate what makes you different
- Elevated brand perception that matches the caliber of your work (no more outdated visuals!)
- More aligned inquiries from clients who are actually a great fit and ready to invest
- Increased confidence in sales conversations (your brand does the heavy lifting)
- A strategic website that works 24/7 as an asset, not just a pretty portfolio
- Better-fit, more affluent clients who value your expertise
- Ability to raise prices with confidence
- Increased revenue as your positioning improves
- Confidence in your brand - excitement to share your website, social media, and other brand assets
We can't guarantee specific income results (nobody ethical can!), but we can promise a brand that positions you for growth, attracts your ideal clients, and gives you the clarity and confidence to step into the next level of your business.
As our clients have shared: they feel proud sending people to their website, excited about their brand presence, and ready to show up as the luxury designer they truly are.
How involved will I need to be?
Here's what your involvement looks like:
- Swan Haus handles: Strategy, design, copywriting, SEO, and all technical setup
- You participate in: Key milestone meetings scheduled in advance (brand exploration calls, design reveals, final website reviews)
- Questionnaires: Detailed forms at the beginning to clarify your vision (clients tell us these are so helpful!)
- Weekly updates: We share progress every Monday so you're always in the loop
- Your role: You're the visionary sharing what your business is about; we execute how to bring it to life
Think of it as white-glove service - you're guided through every step, but you're not drowning in tasks or living in your inbox. You can block out time for the scheduled calls and trust that we're handling everything else.
As one client shared, "It was easy, collaborative, and a great experience. Katie took care of all our needs" (and another called it "effortless and fun!"). Most clients are surprised by how organized and easy the process feels.
Do you only work with interior designers?
Our primary focus is interior designers and custom builders - and that specialization is intentional.
When we niche down, we're able to bring deep market insight to every project. We understand the luxury interior design industry inside and out (what resonates with your ideal clients, what differentiates you in a crowded market, what language converts browsers into booked projects). We know what works because we've studied it, lived it, and refined it across dozens of designer brands.
That said, we occasionally work with aligned creative professionals who share similar values and client profiles - think luxury lifestyle brands, high-end service providers, or creative entrepreneurs serving an affluent clientele.
But here's the thing: our niche focus isn't a limitation, it's our superpower. It allows us to create brands that don't just look beautiful, they perform - because we understand your world, your clients, and your goals at a level a generalist simply can't match.
What happens after launch?
After launch, you receive:
- Comprehensive training videos showing you how to make updates, add portfolio projects, write blog posts, and manage backend elements
- Intuitive website platform designed for easy maintenance (you might even fall in love with updating it!)
- Ongoing support options including optional retainer packages for monthly blog writing, SEO optimization, Pinterest management, or seasonal brand refreshes
- Continued guidance for questions, website updates, and strategic support as your business evolves
- Long-term brand partnership - we're in your back pocket whenever you need us
Many clients choose to continue working with us after launch because your brand is designed to grow with you - whether that means expanding your services, raising your prices, or pivoting your ideal client profile.
We build for longevity, not just launch day ✨
Do you offer payment plans?
Payment structure:
- Four payments total for easier cash flow management
- Payment 1: Due at contract signing (secures your project start date)
- Payment 2: Due on start date
- Payment 3: Due at brand design reveal
- Payment 4: Due at website design reveal
Your investment is broken into milestone-based payments, so you're paying as we deliver. The first payment secures your spot in our calendar (and trust me, you'll want to lock that in early!).
It's a structure that feels fair, manageable, and not overwhelming - no surprises, no hidden fees, just clear expectations from day one.
How far in advance should I book?
Key booking details:
- Typical booking timeline: 6-8 weeks in advance
- Peak seasons: January and September fill fastest
- Limited availability: We only take on a limited number of clients at a time (quality over quantity!)
- Benefits of booking early: More flexibility to accommodate your ideal timeline and launch date
If you have a specific launch date in mind - maybe you're timing it with a new showroom opening, a rebranding announcement, or simply want to start the year with fresh visuals - we recommend applying early to secure your ideal timeline.
The earlier you reach out, the more flexibility we have to accommodate your schedule. Plus, it gives you time to gather inspiration, clarify your vision, and get excited about the transformation ahead.
Ready to get started? Fill out our contact form and we'll schedule a discovery call to chat about your goals, timeline, and how we can help you elevate your brand into the luxury market ✨
I just need a logo - is this something you offer?
Do you offer retainer services?
Yes, our Swan Solution service is a retainer offering for our past and present clients. Contact me so we can chat a bit more about what you need and determine your monthly hours & retainer length.
what website platform do you use?
We use Showit as our primary web design platform, after experimenting with various platforms. We've found Showit to be the creme de la creme! As a drag-and-drop, no coding needed platform, it allows us to create very custom, high-end designs that are user-friendly for our clients. At the end of your web design, we'll provide you with a personalized tutorial video showing you how to maintain the website all on your own (although you can still hire us to maintain it if you'd like). Showit also partners with Wordpress for blogging, and has an incredible customer service team. Suffice it to say, we're huge fans.
