Most email platforms feel like they were built for tech companies, not creative businesses. They’re clunky, overwhelming, and somehow still make your beautifully branded business look… kind of boring in the inbox. If you’ve ever logged into an email tool with good intentions and immediately felt stuck, overwhelmed, or uninspired, you’re not alone.
Flodesk changed that for us.
At Swan Haus, we work with interior designers and custom builders who care deeply about how their brand shows up in the world. Your website matters. Your visuals matter. Your client experience matters. And yes, your emails matter too. Which is exactly why we recommend Flodesk as the best email marketing platform for creatives.
This is our honest Flodesk review. We’re sharing how Flodesk has evolved, what makes it stand out today, the new features and integrations we’re excited about, and why we use it in our own business. And because we’re an official Flodesk partner, you can also use our exclusive code to get 25% off your first year of Flodesk, which makes trying it out a little easier and sweeter.
How Flodesk Disrupted the Email Marketing World (In the Best Way)
When Flodesk first launched, it didn’t quietly enter the market. It made waves. At the time, most email platforms forced you to choose between design and deliverability. You could have pretty emails that landed in spam, or plain emails that actually got seen.
Flodesk proved that creative emails could be both beautiful and high-performing.
Its patented layout technology completely changed the game by removing the old image-to-text ratio limitation. Suddenly, designers could create visually rich emails that still landed in inboxes. No more sacrificing your brand just to make the tech work.
Since then, Flodesk has continued to quietly evolve into what is now one of the most robust, design-forward, and user-friendly email platforms on the market. And the best part is, it has never lost its simplicity.
Why We Personally Use Flodesk at Swan Haus
If you’ve been searching for a real Flodesk review from a creative brand studio that actually uses the platform daily, this is it. Before Flodesk, email always felt like something we had to “deal with.” It wasn’t fun. It wasn’t fast. It definitely wasn’t consistent with our brand standards.
With Flodesk, everything changed.
What used to take hours now takes minutes. Our fonts, colors, spacing, and overall look stay on brand without effort. Our audience engages more. Our open rates improved. And sending emails stopped feeling like a chore.
Flodesk made email feel like part of our creative process instead of a technical task. And that is exactly what we want for our clients too.
Design That Actually Drives Conversions
Flodesk is known for its design, and for good reason. Their templates truly are best-in-class. They look like something you’d expect from a luxury brand, not a small business email tool.
But here’s the important part. The design is not just “pretty.” It performs.
Flodesk connects modern design directly to conversions. Their layouts are tested, responsive on all devices, and built with real marketing strategy in mind. When your emails look good, people stay longer, click more, and engage more. And that leads to sales, inquiries, and long-term brand loyalty.
You can upload custom fonts, apply brand colors instantly, and create emails that feel like a true extension of your website and brand identity. You don’t need a third-party editor. You don’t need to code. You just get to design.
And – gonna get technical here but stay with me – their one-click DKIM and SPF verification makes it so that your beautifully designed emails actually get delivered. That is something most platforms still struggle with.
Automations That Feel Powerful, Not Overwhelming
Let’s be honest. Most automation tools feel intimidating. They promise endless possibilities but require a steep learning curve that most business owners do not have time for.
Flodesk does this differently.
Their workflows are powerful, visual, and intuitive. You can automate entire client journeys with templates for welcome sequences, freebie delivery, nurture emails, sales funnels, event registrations, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.
You can trigger workflows when someone fills out a form, joins a segment, makes a purchase, or abandons a cart. You can control timing, exclusions, and repetition without needing a degree in automation logic.
At Swan Haus, we use workflows to nurture new subscribers, deliver resources instantly, and guide potential clients closer to working with us. And it all feels seamless on both sides.
This isn’t about sending more emails. It’s about sending better ones at the right time.
Forms That Actually Convert
Flodesk forms consistently convert at more than twice the industry average, and it’s not hard to see why. They are beautifully designed and incredibly easy to implement.
You can choose from popup forms, inline forms, full-page forms, link-in-bio forms, spinner forms, video forms, and countdown forms. Some don’t even require a website.
Spinner forms alone can increase conversion rates by up to 80 percent. Countdown forms create urgency for limited-time offers. Video forms boost engagement through motion.
And with form preferences and custom fields, you can segment your audience at the exact moment they join your list. That means more personalized emails from day one.
Selling Made Simple with Flodesk Checkout
Flodesk Checkout brought email and selling into the same ecosystem. And honestly, it’s one of the most exciting updates they’ve released.
You can now create fully hosted sales pages, accept payments, deliver products, and automatically follow up with customers all inside Flodesk. No platform fees. No complicated integrations required.
Buyers can check out using Apple Pay, Google Pay, Klarna, Affirm, and Afterpay. Faster checkout means fewer abandoned carts and higher conversion rates. And every new buying customer automatically becomes a warm email subscriber you can nurture long-term.
Upcoming features like subscriptions, abandoned cart follow-ups, and post-purchase automations will only make this system even more powerful.
Unlimited Everything, Without Hidden Costs
Flodesk keeps pricing refreshingly honest – you’re never paying for more than you need. Your pricing is tied directly to your active subscribers, and you’ll get notified before you need to move into a new tier so there are no surprises. It’s transparent, flexible, and built to grow alongside your business – head to their pricing page to view prices based on your subscriber count. And every plan includes unlimited email sends and access to premium features.
Custom fonts, brand colors, advanced segmentation, deep personalization, countdown timers, polls inside emails, resend to unopens, AI subject line recommendations, template sharing, analytics, and developer API access are all included.
This isn’t a “starter” platform that you’ll quickly outgrow. It’s built to scale with your business from day one.
Integrations That Strengthen Your Entire Marketing System
Flodesk already integrates with Shopify, Canva, HoneyBook, BookFunnel, Interact, Marvelous, Mediavine, and more. And with ManyChat and ThriveCart coming soon, Flodesk is becoming the true hub of your marketing ecosystem.
The Canva integration alone is a huge win for creatives. You can browse, import, and edit designs directly inside your email builder. No downloads. No re-uploads. No extra steps.
Flodesk is not just keeping up with the industry. It is quietly leading it.
How We Use Flodesk in Our Own Business
At Swan Haus, Flodesk supports almost every touchpoint of our marketing.
We use it for blog announcements, brand launches, project reveals, client education, behind-the-scenes content, and nurturing potential clients. Our forms power lead magnets and discovery funnels. Our workflows guide subscribers thoughtfully through our process. And I have a goal to try out the checkout system to help sell digital resources – Flodesk makes it so easy and I’m eager to try it out for myself.
Most importantly, our emails finally look and feel like our brand. And that builds trust long before someone ever books a call.
Why Flodesk Is the Best Email Marketing Platform for Creatives
If you are a designer, builder, or creative business owner, your inbox should feel as intentional as your website. Flodesk allows you to show up beautifully, strategically, and consistently without making email complicated.
It supports brand integrity. It drives conversions. It simplifies systems. And it scales with you.
That combination is *so rare.*
Ready to Try Flodesk?
If email marketing has felt overwhelming, frustrating, or disconnected from your brand, this Flodesk review is your sign to finally give it a try.
You can start your free trial of Flodesk today and receive 25 percent off your first year using our partner link below:
If you’d like help setting up Flodesk as part of your website and brand strategy, we’d love to support you. At Swan Haus, we believe email is one of the most powerful brand-building tools you own. And when it’s done well, it doesn’t feel like marketing at all. It feels like connection.
Have questions? Shoot me an email!
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