So excited to share this rebrand for The Laser Center! The Laser Center is the new Med Spa arm of a dermatology business here in Arizona. They came to me wanting help to create a sophisticated, modern logo that would look cohesive with their main dermatology brand. Together we created a custom brand design that elevates and revitalizes their brand perception. I love how it turned out!
When I chatted with Erin of The Laser Center, she expressed a problem she was facing. She knew that the company’s main logo was outdated and needed a refresh, but it wasn’t something they were able to do at the moment. She didn’t know if the new logo for The Laser Center should look like the main company logo, or if it should be modernized. What do you think?
My advice to Erin was that it didn’t make sense to spend time and money on something they knew they were going to redo in the near future. So we found a compromise. We took a step forward and created a modernized custom brand design. We also took the symbol of the main company logo, a cactus, and incorporated it into the new branding. Win win!
Branding can seem like a daunting, messy process sometimes, but I LOVE helping my clients problem solve and find creative solutions. I love my job so much! Scroll down to see more of the branding suite – let me know what you think!
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