The COVID-19 Pandemic is uncertainty at its finest (or rather, it’s worst). While the world struggles to understand how to respond and how to prevent further illness and economic harm, it can seem almost impossible to gather any inner peace. There are many looming fears and unanswered questions. Especially as a business owner, it can be easy to slip into a doubtful mindset; “Should I even be doing this? Maybe I should quit. A simple 9-5 sounds pretty good right now.” Maintaining your business during Covid-19 can see daunting and uncertain.
While it may seem that working for a large corporation would be the easier route right now, those large corporations are struggling too. At any moment, employees could lose their jobs and livelihood. I’m so grateful to own my own business, where I hold the cards and have the power to make things happen. I have the resources and willpower to control my future – and so do you!
Here are the facts: This pandemic is TEMPORARY. It will NOT last forever. Yes, it seems that right now is a time of business famine, but a feast will soon come. Eventually, everything will go back to normal. Consumers will be eager to spend money and gain value after a long period without. Restaurants will be full, with 2-hour waits. Retail shops will run out of inventory. Events will sell out. Businesses will begin to thrive again. The key isn’t to just sit around waiting for things to go back to normal. The key is to start preparing your business now so you’re prepared for that time. How will you stand out to the public when consumers have their wallets in hand, ready to spend? As the saying goes, “You reap what you sow”. What can you sow right now, that you’ll be grateful to reap later?
Here are 4 things you can do now to help your business during Covid-19:
- Keep Showing Up
- Keep up (or start) your presence on social media. Set a goal to be more consistent. With all the extra downtime, people are online more than ever. Make sure your clients and followers know that you’ll keep showing up. Share a story, teach something you know, make someone smile, or share information. Always look for ways to serve your viewers.
- Build Your Community
- Keep or begin reaching out to those you follow and those who follow you – comment on their posts, stories, photos, etc. After all, a great way to promote growth is to serve the community who is already showing up for you. Promote positivity and connection. Engage with the goal to connect and build a relationship. Start conversations.
- Revamp your website
- Make sure everything is primed and ready to go. Update your about page, pricing, service or product descriptions, and contact info. This may be a good time to refresh your branding or upgrade your website. Take advantage of the downtime and uplevel your business. Shoot me a message if you’d like to get started.
- Serve (or Start) Your Email List
- Your email list is perhaps the BEST way to keep in touch with your customers and potential customers. But, you have to show them the value that comes with being on your list. Right now is a great time to create content for your list. Take time to create freebies or opt-ins for your customers. Create resources that provide immense value. Need help? Check out my Email Kickstarter Package, where I help you sign up with an Email Marketing Platform, create an opt-in for your customers, and install a signup form on your website. This is usually only offered to website design clients, but I’m happy to open it up to the public right now!
After reviewing these tips, set goals and make plans to take action. If it seems overwhelming, choose only one thing to focus on. Then once that’s done, move on to the next thing. You can dramatically help your business during Covid-19 by seeking to move forward, no matter how small the steps. Remember, done is better than perfect! If you took only a single step forward in one of the above areas, you’d already be way ahead of where you are now.
Have questions? Don’t hesitate to ask! I’m more than happy to help. Shoot me an email or comment below.
I’m rooting for you and I know you can do this! I hope you and your loved ones are staying happy, safe, and healthy. You’re in my prayers! ❤️
